Many players of online games have moved from using desktop to using their mobile devices. This has necessitated the need by the online gambling operators to expand their games from desktop to mobile devices. Others are shifting their marketing techniques in order to address even mobile device users. Below are some of the casinos that have embraced mobile device use by their punters.
Social app by Parx Casino
Parx, a land casino operator in Pennsylvania has launched a mobile app that is free to play. The app has been developed in partnership with Joingo, a mobile technology company. It has a push notification system, geo-location capability and integrates with land casino operations so that players can access casino information and its offers.
The app will also be integrated in Parx social media in Twitter, Facebook and Youtube. It will also be available on iOS and Androids.
DoubleDown to market to mobile punters
DoubleDown Casino has shifted its marketing focus to mobile casino users as the punters move from desktop to gambling using mobile devices. According to John Clelland, DoubleDown VP-global marketing, the company wants to be in unexpected places for its players and potential players.
He said that digital setting is changing and people are now using sophisticated devices that have bigger screens. He noted that three years ago, players were using desktops while now there is a half split with number of mobile users growing at twice the pace of desktop users.
DoubleDown is shifting its marketing focus from Facebook, which has been its main marketing focus to more mobile friendly means such as sponsored posts and video.
According to reports by AdAge, DoubleDown hired the services of Essence Digital in a bid to expand its advertising and use new formats. This advertising has been successful in different sites such as BuzzFeed and Reuters. Essence is also advertising DoubleDown new products innovatively targeting more audience. The company’s B2B initiative is targeting land casinos and encouraging them to include the free games in their sites. This will enable DoubleDown to increase traffic and reach more players.
Mr. Green launches SmartPhones real-money games in the UK
Mr. Green a publicly listed casino operating online has released a Smartphone app in the British market. The users can log in the app using their facebook accounts. The Swedish group launched the app after acquiring Social Thrills, which offers casino games on Facebook using Spin Tower Casino.
Mr. Green and Social Thrills worked together to develop the new Smartphone Version of the online casino targeting the UK online market. This took place during this summer.
Mr. Green CEO, Mikael Pawlo said that being one of the few companies offering real-money online gaming in the British market with a log in using Facebook is a sign of quality. The presence of the company on Facebook by means of Spin Tower Casino has given it a better understanding of the behavior of the player on the platform.
Now the UK punters can access Mr. Green online casino using their Smartphone and they only need to log in using their Facebook account.