With the growth of online casinos and gaming industries, businesses in the industry are also changing tactics and improving their service provision. This is to ensure that they are not left behind as the industry grows.

Below are some of the companies, which have embraced the change.


The company is looking to expand its games by entering into an agreement with Odobo, a HTML5 developer program. This will give Betfair access to the games that are live in Odobo market place. It will also commission new games. The games are aimed to happen together with the time for the FIFA world cup.

This is an achievement for Betfair since its customers will access more games from the Odobo market place. It is also aiming at capitalizing on the FIFA world cup. This is a strategic move since the company wants to meet the needs of its customers and to compete in the industry.

Odobo has also received a boost by collaborating with Betfair for provision of the games. It will get an opportunity to reach more customers all over the world, something it should thank Betfair.

{module 200} Amaya Gaming group

The group is yet to confirm the rumors that it is considering an acquisition. In spite of that, it admitted to be evaluating potential acquisitions, which may eventually lead to acquisition discussions. Amaya Gaming Group had been rumored to consider a strategic acquisition with PokerStars.

This is a sign that the company is looking at the growth of the industry. It has seen that for it to remain competitive in the market, it needs to make acquisitions.

PartyPoker and the French

The French poker players are now using advanced software for the game. This is through the introduction of the new Partypoker’s software. The improved software is one of the ways that the company is improving the experience of the poker player. It wants the player to feel at ease when playing poker.

In addition to the software, the company has overhauled and improved its website and provided the user with more software features. All these developments are based on Partypoker’s Fast Forwarding brand.

The overhaul includes making changes to the tournament schedules, which will enable better payment structures and more satellite competitions.

The changes by the company are based to on the growth that is taking place in the industry. Companies need to improve the services they are providing to their users so that they can compete with other companies. Due to this reason, the company is hoping that the changes it has made will improve business. Its target is to increase its market share in the French market, which currently stands at 15%.

Nextgen and the new slot

In a bid to keep up with the demands of the players and the improving market, NextGen, a Sydney based gaming company has released of a new game called Merlin Magic. This is a sequel to the Merlins Millions game.

Its many features make it the most animated game in NextGen. The wider release of the game is to take place next year, though there are some operators who already have the game such as Unibet, Mr. Green, and VeraJohn. According to the NYX gaming commercial director, the game posed a unique challenge to the design team. This is because they had the task of creating a sequel to Merlins Millions, NextGen best performing game. They had to improve the game play and maintain the original character.

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